The Economics of Higher Purpose: Eight Counterintuitive Steps for Creating a Purpose-Driven Organization by Quinn, Robert E.

$47.99 $43.19

ISBN 9781523086405 – Berrett-Koehler – RANDOM HOUSE US Hardback 216 pp – August 2019

Robert E. Quinn seeks to inspire positive change in his work as a consultant, author, and professor. He has written 18 books, including the bestseller Deep Change. With 35 years of consulting experience, he is best known for the competing values framework, a tool used by thousands of managers. He is a fellow of the Academy of Management and the World Business Academy and a co-founder of the Center for Positive Organizations. He is a professor emeritus at University of Michigan’s Ross School of Business.
Anjan J. Thakor is the John E. Simon Professor of Finance at the Olin Business School at Washington University. Prior to that Thakor was The Edward J. Frey Professor of Banking and Finance at the Ross School of Business, University of Michigan, where he also served as chairman of the Finance area. In addition to serving on multiple university faculties, he has worked with numerous companies, including J.P. Morgan, Citigroup, Tyson Foods, AT&T, Borg-Warner Automotive, and Reuters.

SKU: UB-9781523086405 Category: Tag:


Two distinguished scholars offer eight steps to help organizations discover and embrace their higher purpose–something that will dramatically improve every aspect of any enterprise, including the bottom line.

Managers are taught that employees are self-interested and work resistant, so they create systems of control to combat these expectations. The result? These gloomy assumptions become self-fulfilling prophecies, workforces tend to underperform and resist control, and managers undermine their own effectiveness in a vicious cycle.
But when an authentic higher purpose permeates business strategy and decision-making, the cycle is broken. Employers and employees fully engage, become proactive contributors to purpose, and exceed expectations. Long-term economic benefits follow.
Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to clearly identifying an organization’s higher purpose and integrating it with the organization’s strategy. They offer a practical and counter-intuitive eight-step approach to articulating higher purpose and show how to weave it into the fabric of the organization.