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20th Century . Alcohol and Tobacco Ads by Allison Silver

$67.50 $60.75

ISBN 9783836566520 New Holland Publishers 2018 hardcover 580

SKU: NH-9783836566520 Category:

Description

A Century’s Worth of Pleasure and Pause Selling the most delicious vices Vices or virtues: Drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era�’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while haili

Additional information

Dimensions 302 × 238 mm